About SOÉ

About SOÉ – Where Timeless Luxury Finds a New Story

SOÉ is a curated jewelry brand based in Tokyo, specializing in pre-owned luxury and vintage pieces.

We believe that every jewel carries a memory. From iconic houses like Cartier, Tiffany & Co., and Boucheron to hidden gems, our collection features pieces that once held meaning—and are now ready to begin again.

Each item is authenticated, professionally cleaned, and thoughtfully selected for its beauty, craftsmanship, and story.

We value more than just luxury. We believe in sustainability, sentiment, and giving each jewel a second life—one that’s just as special as the first.

Our name, “SOÉ,” comes from the Japanese word “soeru,” meaning to accompany.

Just like jewelry marks life’s moments, we hope to walk beside you as your next heirloom finds you.

From Tokyo to the world—discover treasures that are one-of-a-kind, once again.